Program Overview
The PhD Marketing is a year-round program for full-time study. Students should plan
on spending two academic years (fall and spring) completing coursework and devote
summer terms to advancing their research with fellow doctoral students and faculty
members. Upon completing major marketing coursework, students must pass written comprehensive
(qualifying) and oral exams. Each PhD candidate is also required to design, implement,
and complete an original dissertation under the supervision of a marketing faculty
member.
Learning Objectives
- Have command of major theoretical and conceptual issues identified in marketing seminars.
- Have command of topic literature search and synthesis.
- Have command of design and execution of academic marketing research.
- Execute an academic marketing research project and write a cogent paper on this topic.
Curriculum Overview
Common Body of Knowledge Coursework:
- Amount: 4 classes (12 hours), may be waived with an approved master’s degree
- Purpose: Business foundation
Major Marketing Coursework:
- Amount: 8 classes (24 hours)
- Purpose: Substantive, theoretical, and methodological skills
Elective Coursework:
- Amount: 5 classes (15 hours)
- Purpose: Extension of substantive, theoretical, and/or methodological skills
Total Coursework:
- Amount: 17 classes (51 hours) plus dissertation hours
First Year
Fall
| Course |
Hours |
| MKT 7717: Advanced Seminar in Consumer Behavior |
3 |
| MKT 7720: Seminar in Marketing Theory and Experimental Methods (Major Marketing Course) |
3 |
| ISDS 7024: Statistical Analysis (Major Marketing Course) or approved statistics course |
3 |
| Common Body of Knowledge Course |
3 |
Spring
| Course |
Hours |
| MKT 7450: Topics in Advanced Marketing Management (Major Marketing Course) |
3 |
| MKT 7716: Advanced Marketing Research Techniques (Major Marketing Course) |
3 |
| Elective Course |
3 |
Second Year
Fall
| Course |
Hours |
| MKT 7488: Marketing Models (Major Marketing Course) |
3 |
| MKT 7450: Topics in Advanced Marketing Management (Major Marketing Course) |
3 |
| Elective Course |
3 |
| Common Body of Knowledge Courses (2) |
6 |
Spring
| Course |
Hours |
| MKT 7486: Applications of Marketing Theory (Major Marketing Course) |
3 |
| Elective Courses (3) |
9 |
Third Year
Fall
| Course |
Hours |
| Dissertation |
3 |
Spring
| Course |
Hours |
| Dissertation |
3 |
Fourth Year
Fall
| Course |
Hours |
| Dissertation |
3 |
Spring
| Course |
Hours |
| Dissertation |
3 |
Program Admission
The Department of Marketing believes in the importance of strong, cooperative student
cohorts; consequently, a new cohort of approximately 3-5 doctoral students is typically
admitted every other fall semester. Applications are to be submitted through the Pinkie
Gordon Lane Graduate School by December 31, the year before a fall semester admittance,
reviewed by faculty in January, and selected students are admitted in August.
Admission is based on several factors, including the applicant's record, standardized
admission test scores, a commitment to an intellectually demanding program of study,
letters of recommendation, the applicant's overall standing compared with other students,
and the vacancies in the program in a given year. The profile of a successful applicant
typically includes a grade point average of at least 3.4 in the most recently completed
60 hours of work, a GMAT score in excess of 600, and strong recommendations from at
least three individuals who have had the opportunity to observe the applicant's interest,
ability, and commitment to a career of scholarship. The reported GMAT should have
been taken within the previous five years.
Financial Assistance
Graduate assistantships and tuition waivers are generally awarded to all students
accepted into the program and may be renewed for four consecutive years. Because students
are encouraged to collaborate on research projects throughout the PhD program, the
department offers financial support for students to present research papers accepted
at national conferences.
