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Assistant Professor,
Department of Marketing
Contact
[email protected]
225-578-7418
2124 Business Education Complex South
Education
PhD Marketing, University of Colorado Boulder, 2019
BA Psychology, Vanguard University of Southern California, 2008
Professor Long conducts research on consumer and managerial decision making and cognition. His projects focus on knowledge structure and causal reasoning in financial decision making and product perceptions. Professor Long teaches classes in marketing analytics and research, consumer behavior, and marketing strategy.
Schley, D., De Langhe, B., and Long, A. (2020). System 1 is Not Scope Insensitive: A New Dual-Process Account of Subjective Value. Journal of Consumer Research, 47(4), 566-587.
Long, A., Fernbach, P. M., and De Langhe, B. (2018). Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk. Journal of Marketing Research, 55(4), 474-488.
Teaching Interests: Marketing analytics, marketing research, consumer behavior, marketing strategy
Research Interests: Decision making, knowledge structure, causal reasoning, higher-level cognition, consumer behavior
Internet; MarketWatch; "The idea of investing in what you know' is more dangerous than you think."; 2018
