Chuanlan Liu Biography

Chuanlan Liu

Chuanlan Liu

Professor and Graduate Advisor
145 Human Ecology Building
225-578-0884
[email protected]

Areas of Expertise

Retailing and Consumer Behavior

Education

PhD, Consumer Affairs – Auburn University, 2005

MBA – Auburn University, 2005

Professorships

Doris L & Jules A Carville, Jr. Professor in Human Ecology

Research Interests

  • Consumer experiences and well-being (online and offline)
  • Sustainability (slow fashion and mass customization)
  • Fashion brand and branding (co-branding, Ingredient branding, licensing, and franchising)
  • Entrepreneurship in fashion (new fashion technology adoption, entrepreneurial self-efficacy)

Extramural Grants

Lang, C., Liu, C., & Xia, S. (2019-2020). Cotton Technologies and Innovations- Applied Learning Activity of Cotton for students in Textiles, Apparel Design and Merchandising In (Vol. $48,675). Louisiana State University: Cotton Inc. 

Liu, C. (2017-2020); McRoberts, L. B. & Liu, C. (2016-2017) Promoting Global Adoption of Grade 3 Alligator Skins: From Marsh to Market (Requested: $125,098.00; Granted: $125,098.00). Baton Rouge, LA: Louisiana Alligator Advisory Council. 

Liu, C. (2016-2020); McRoberts, L. & Liu. C. (2015-2016) Enhancing and Expanding Digital Apparel Product Development Using CAD System and Fabric Printer (Requested: $250,000.00; Granted $213,438.00), Louisiana State University, Baton Rouge: Louisiana State Board of Regents

Chen, Y.-S., Liu, C., D'Agostino, C. F., & Lang, C. (2017-2019). Enhancing and Expanding Entrepreneurship in Creative Industries Using the Fully Automated Knitting Production System (Requested: $242,800.00; Granted $130,000). Louisiana State University, Baton Rouge: Louisiana State Board of Regents.

McRoberts, L., & Liu, C. (2015-2016). Promoting Global Adoption of grade 3 Alligator Skins: From Marsh to Market (Vol.). Baton Rouge, LA: Louisiana Alligator Advisory Council, $60,983 funded

McRoberts, L., & Liu, C. (2012-2014). Promoting Global Adoption of grade 3 Alligator Skins: From Marsh to Market (Vol.). Baton Rouge, LA: Louisiana Alligator Advisory Council, $124,889 funded

McRoberts, L., Liu, C. & Welker, D. (2013). Creative Cotton Consciousness & Applied Learning Design and Merchandising Students, Cotton, Inc. $35,350.

Wang, L., & Liu, C. (2011-2015). Flood hazard resiliency and accessibility of retail infrastructure in New Orleans, Louisiana State University, Baton Rouge: Louisiana State Board of Regents, $76,000 funded

Courses Taught

  • TAM 3043 Apparel Merchandising Strategies and Assortment Planning
  • TAM 3040 International Field Study in Textiles, Apparel Design and Merchandising
  • TAM 4046 Advanced Topics in Apparel Merchandising (3)
  • TAM 7031 Social-Psychological Theories of Dress, Appearance and Fashion
  • TAM 7036 Apparel Merchandising and Global Expansion
  • TAM 7037 Consumer Behavior in the Apparel Merchandising Environment
  • TAM 7043 Seminar: Textiles, Apparel Design and Merchandising 
  • TAM 7056 Fashion, Luxury and Lifestyle Brands
  • TAM 7090 Research Methods in Textiles, Apparel and Merchandising
  • TAM 7091 Independent Reading and Research in Textiles, Apparel and Merchandising

Publications

Zhang Y, Liu C. Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney. Journal of Theoretical and Applied Electronic Commerce Research.( 2024); 19(1):654-670

Zhang, Yanbo, Chuanlan Liu, and Chunmin Lang.How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics. Journal of Marketing Analytics (2024): 1-17

Liu, C., Xia, S., & Lang, C. (2023). Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience. Journal of Fashion Marketing and Management: An International Journal.

Liu, C., Xia, S., & Lang, C. (2023). Online Luxury Resale Platforms and Customer Experiences: A Text Mining Analysis of Online Reviews. Sustainability, 15(10), 8137.

Liu, C., Bernardoni, J. M., & Wang, Z. (2023). Examining Generation Z Consumer Online Fashion Resale Participation and Continuance Intention through the Lens of Consumer Perceived Value. Sustainability, 15(10), 8213.

Lang, C., & Liu, C. (2023). Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale. Journal of Fashion Marketing and Management: An International Journal, 27(1), 118-137.

Liu, C., Xia, S., & Lang, C. (2023). Online luxury resale platforms and customer experiences: A text mining analysis of online reviews. Sustainability, 15(10), 8137.

Zhang, Y., Liu, C., & Lyu, Y. (2023). Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption. Sustainability, 15(11), 8447.

Wang, Z. & Liu, C. (2023). Mining Chinese consumer minds: Motivations for selling unwanted fashion items in online resale marketplaces, Sustainability 2023, 15(16), 12238; 

Liu, S., Lang, C., & Liu, C. (2023). A systematic review and meta-analysis of Chinese online fashion resale: Toward recipes to stimulate circular fashion, Journal of Consumption and Production.

Tian, G., Cui, R., Liu, C., & Hu, X (2023). Natural Dyeing with Madder: Exploring Traditional Techniques and Color Characteristics. Fibres & Textiles in Eastern Europe.

Liu, C., Xia, S., & Lang, C. (forthcoming). Consumer coping with Covid-19: An exploratory study of clothing consumption shifts and the effect of consumer resilience, International Journal of Fashion Marketing and Management, in press.

Xia, S., & Liu, C. (2022). Applying Machine Learning to Study The Marketing Mix's Effectiveness in A Social Marketing Context: Fashion Brands’ Twitter Activities in the Pandemic, International Journal of Business Analytics, 9 (6). DOI: 10.4018/IJBAN.31341.

Liang, Y., Rangineni, S., and Liu, C. (2022), Fashion or Function: Examining Consumers' Perceived Values of Mass-Customized Menswear via a Content Mining Approach, International Journal of Business Analytics (IJBAN) 2022 Vol. 9 Issue 6, Pages 1-18. DOI: 10.4018/IJBAN.313429

Lang, C. and Liu, C. (2022). Fashion entrepreneurial self-efficacy: Development and validation of a domain-specific scale. International Journal of Fashion Marketing and Management, DOI 10.1108/JFMM-05-2021-0111

Liu, C., Xia, S., & Lang, C. (2021). Clothing Consumption during the COVID-19 Pandemic: Evidence from mining tweets. Clothing and Textiles Research Journal, 39(4), 314-330.

Hasan, M. N. U., Liu, C., & Ahmed, B. (2021). Organic cotton clothing purchase behavior: A comparative study of consumers in the United States and Bangladesh. Textiles, 1(2), 376-386.

Lang, C., Sibei Xia, and Chuanlan Liu (2020). Style and fit customization: a web content mining approach to evaluate online mass customization experiences. International Journal of Fashion Marketing and Management, 25 (2), 224-241.

Lang, C., Seo, S., & Liu, C. (2019). Motivations and obstacles for fashion renting: A crosscultural comparison. International Journal of Fashion Marketing and Management, 23(4) 519-534.

Lang, C., & Liu, C. (2019). The entrepreneurial motivations, cognitive factors, and barriers to become a fashion entrepreneur: A direction to curriculum development for fashion entrepreneurship education. International Journal of Fashion Design, Technology and Education, 12(2), 235-246.

Liang, Y., & Liu, C. (2019). Comparison of consumers’ acceptance of online apparel mass customization across web and mobile channels. Journal of Global Fashion Marketing, 10(3), 228-245.

Chen, Y. S., Liu, C., Zeng, Q., & Azevedo, R. F. (2018). E-Business and Analytics Strategy in Franchising. In Operations and Service Management: Concepts, Methodologies, Tools, and Applications (pp. 389-406). IGI Global.

Zhang, L., & Liu, C. (2018). Extending a Mass-market Functional Brand into Lifestyle Products: The Case of Consumer Acceptance of Ford Fashion Apparel. Journal of Marketing Perspectives, 1, 68-88.

Liu, C., Wei, Y., & Zhang, L. (2018). Licensing or not Licensing? A Pilot Study on Examining the Apparel Extension of Auto Brands Ford and Jeep in China Market. In Chinese Consumers and the Fashion Market (pp. 145-168). Springer, Singapore.

Liu, C., Xing, L., & Liang, H. (2017). Proud or practical? Understanding Chinese consumers’ purchase intention of ethnic-inspired apparel. Journal of International Business Research, 16 (1) 1-17.

Kobia, C., & Liu, C. (2017). Why Forward Viral Fashion Messages? The Moderating Roles of Consumers’ Fashion Traits and Message Orientation. Journal of Internet Commerce, 1-22. doi.org/10.1080/15332861.2017.1324651

Liang, Y., Liu, C. & McRoberts, L. (2017) College students' acceptance of online masscustomized athletic shoes. Textile and Fashion, 4 (1), 15-31. Doi: 10.1186/s40691-017-0095-z

Xing, L., Liang, H., & Liu, C. (2017). Empirical study on consumer consumption behavioral intention of Chinese ethnic fashion apparel. Journal of Textile Research, 38(3), 155-161. doi:10.13475/j.fzxb.20160201008 (In Chinese, indexed by EI)

Kobia, C., & Liu, C. (2016). Teen girls’ adoption of a virtual fashion world. Young Consumers, 17(4), 419-432. doi:10.1108/YC-07-2016-00617

Lang, C., Armstrong, C. M., & Liu, C. (2016). Creativity and sustainable apparel retail models: does consumers’ tendency for creative choice counter-conformity matter in sustainability? Fashion and Textiles, 3(1), 24. doi:10.1186/s40691-016-0076-7